Zeita

Launching a series of revolutionary products from "Zeita", owned by "Wissotzky". The new product presents the Israeli consumer with a new way to enjoy fresh olives in a chilled package, designed for cold shelf in the supermarket, with no aftertaste that comes from sitting in cans. The series presented five flavors and is planned for expansion. Work on the product included an innovative packaging design, which also serves as a serving dish. In this project we put an emphasis on the principles of "Zeita" brand language, reinforcing the experience of taste and "food appeal".