Building strong brand identity for local processed-meat manufacturer
As a relatively small-scale player in the market, Yehiam wished to come out with a fresh new message, in front of the large industrial manufacturers. The promise became "to bring the quality and standards of the delicatessen to the mass market, offering the Israeli customer a tastier and healthier product. The values that were chosen were innovation, expertise, passion, freshness and of course – uncompromising quality.
The chose design language answered the promise that was taken from the world of delicatessens. The designs are clean and the transparency conveys freshness and quality.