Branding for fast gourmet burger
We were challenged with creating a new burger experience. The concept we developed responds to opposing worlds – gourmet quality, yet served quickly and priced accordingly. We decided to adopt the "open kitchen" concept to express our expertise, transparency and unyielding adherence to quality. The unique serving method we created also responds to those two seemingly opposite ingredients of the brand.
The design language is inspired by the world of gourmet cooking and the professional kitchen, and we combined the urban language with classic elements that create an interesting blend. We also developed a unique Take Away package, which gives you the same gourmet feeling even when you order out.