Re-branding a well-known brand that made a "comeback"
Shkedia was a well-known brand of dried fruits and nuts, which had disappeared from the market for a few years and then made a "comeback" when it was purchased by
a group of young entrepreneurs. We were challenged with retaining the brand's former assets, using the recognized almond tree logo, while strengthening the perception
of quality that the brand was identified with in the past. The design language conveys this message of quality, cleanliness and simplicity, with maximum respect
for the products and customers alike.