Rebranding a chain of health drink kiosks.
With more than 30 branches across the country, Rebar is a pioneer in the Israeli health drinks "on the go" category. Our goal was to take a very product oriented brand and infuse it with inspiration, in order to create a brand that may communicate better with the consumer on an emotional level. To do that, we explored alternative branding platforms that approach the core value of healthy living from unusual angles. The chosen platform was based on the concept that rebar should be a force that encourages people to "do good for themselves" The slogan that we created to accompany the brand was implanted into the logo & serves as constant remainder & inspiration- I'm good!