Hava Zingboim

Here we dealt with a cosmetics line that includes a large number of various series which suffered from poor "visibility" in the marketplace. To provide an international leadership quality to a local brand, we merged Hava Zingboim's character and her position as an authority with the values ​​of expertise and professionalism. Brand treatment was done by choosing clean, classic lines with linkage to the medical world, intelligently using sophisticated colors to create a distinction between the various series .