Re-branding "the bridge to knowledge"
As libraries evolved with the changes in reading habits and advanced technologies, it became essential to incorporate means to control the mass of information.
With the introduction of computerized cataloguing, ExLibris was established to make the library experience easier and relevant.
We created a logo and language of communication that convey the message of the bridge between libraries and users around the world, between the wealth of information and people seeking it. The brand language also emphasizes the company's capability in covering the entire spectrum of information, making it available it to any user, anywhere, anytime.