Re-branding of Israel's leading "Gourmet Bread" brand
Lehem Erez (Erez's Bread, after founder and Chef Erez Komorovski) was the pioneer of designer bakeries, identifying the need for more than just white or dark bread
and offering discerning Israelis a wide selection of gourmet bread and baked goods. The new comprehensive identity encompasses solutions for packaging, store
and restaurant design, while delivering the brand promise of “Real Ingredients. Real Taste. Real.