Bonzo

Re-branding Israel's foremost and prized dog-food
In canine years, Bonzo has been around forever. The challenge was to infuse the well known brand with new energy, and convey vitality, quality and improvement.
Bonzo is all about dogs and dog-lovers, therefore it was important for us to add a passionate level to the re-branding story. The new packaging suggests a dialogue between man and his best friend, caring for our pet and his well-being and health. We kept the original color palate but added a fresh new look. The dog is still
the brand icon, but today he is real, more frisky and connected to the keenness for health and vitality.