Re-branding of Israel's leading communication company
A decade ago, Bezeq sold simple telephones and provided telephone services. With today's growing competition and advanced technology, Bezeq needed to continue
its dialogue with customers while offering advanced communication services.
The main idea and challenge was to bring Bezeq back into the home territory, and to reinstate its role in real life. We also needed to create an energetic brand identity, relevant and up-to-date, while keeping existing corporate assets. The brand identity was based on the "B" which become recognized recognized over the years. We used
it to convey communication and human relations - the essence of Bezeq.